Speed Records, with its music circulation all over the world, has been a label promoting and publishing the unique sounds of Punjabi music with the finest artists. Speed Records since the beginning has been drawing to the mystical land: Punjab with a beat of its own, hidden with music. As acclaimed the topics & genres being used in the music are mindbogglingly large here. With digitization of music being the most acclaimed entrant in the Punjabi Industry, Speed Records have become the largest Punjabi Music labels of the world.This was carried forward by the collaborative initiative of Speed Records & One Digital Entertainment making Speed Records the widely viewed channel on YouTube. The element of emphasis of the organization is to make the experience of music more realistic for its audiences. This is achieved both by new music launches of varied genres and live events which are categorically large.
My name is Balwinder Singh Kholi. I was born on 27th August 1965 in Satna, Madhya Pradesh and was brought up in Merrut, U.P. In the mid-1980s, I started working as a sack weaver but never compromised on my education. Later, I shifted to Sirhind, Punjab in 1988 at my grandparent's place where we had an audio cassette shop and my scooter which helped me with the hustle every day. It was then after the long hardship and affliction when I collaborated with Music India and CMC Sagar Company which helped me in growing my business. The year 1991 was the year of fortune as it bought immense happiness in my family when I got married and also bought my first car- Maruti 500. As I struggled to achieve my dreams, I was blessed with a son in 1992 in Ludhiana from where we then shifted to my current town, Jalandhar. It was then in 1993 when I opened my new shop at Phagwara gate in Jalandhar named Ruby Electronics and then there was no turning back. I further collaborated with Tips Music Company as a Punjab Distributor and went door to door selling my CD's and Cassettes. In 2002, 1st February, my first movie as a film distributor Raaz had a promotional tour in Jalandhar which was organized by me in Hotel Radisson and similarly, movies like Legend Bhagat Singh, Kache Dhage and many more came in my way.
Hard work does pay and in July 2004, my company's first song was released titled Pyaar ke sang under the label Speed Records which now has completed 15 years in the business being Punjabs no. 1 Entertainment channel with 21M subscribers on YouTube and growing. We are three partners running the label including Satwinder Kholi and Dinesh Auluck. Speed Records has partnered with Ganna to promote independent music from artists under the brand name of Ganna Originals. The brand has gained popularity with its music distribution all across the world and has also reached great heights in the field of film production. We organize the biggest festivals in India including “Lager n Barrel”, “Crossblade Music Festival”, “Just Comedy”. Apart from these, we are also launching soon with “MUSE” which is an open air cinema, “Vakhra Swag” which will invite people to showcase their talent, “Crossblade Studios” which will feature live studio- recorded music performances by established and emerging artists. We have not limited our resources to just one genre, we have a well established Bhojpuri brand named “Speed
Records Bhojpuri” and soon we’re coming up with Haryanvi label as well to promote regional music. We manage around 16 artists on grounds of their live shows, brand endorsements, movie business, ad films, digital presence, and shows which include MTV unplugged, Imperial Blue Super hit Nights, Tinder, and many more. Next in line, we organize the most prestigious events like Radio Mirchi Punjabi Music Awards, Filmfare Awards which honor artistic and technical excellence. With over 200 artists associated with our brand, we have worked with the finest of the industry under our label, only to name a few Nusrat Fateh Ali Khan, Rahat Fateh Ali Khan, Gurdas Maan, Hans Raj Hans, Babbu Maan, Diljit Dosanjh, Guru Randhawa, Miss Pooja,
and the list is never ending.
Talking about our expertise, we are ruling the Punjabi movie industry with several revolutionary films like Guddiyan Patole, Qismat, Jatt & Julliet, High End Yaarian, Nikka Zaildar, and many more down the lane and numerous others in making. Our
latest scheduled is “Dil Diyan Gallan” starring Parmish Verma and Wamiqa Gabbi whose trailer has already gained over 6M views and is being loved all across the globe.
From managing albums for various companies, in 2004 Dinesh Auluck and Balwinder Singh together started Speed Records. His immense work for the group has helped, bringing 75% of the Punjabi Music Artists to publish albums with Speed Records. Under his guidance Speed Records has won many accolades and has become the fastest growing Punjabi Music Production Group of India & world. His specialisation in video production has leveraged the content being published and has generated more outreach for the brand.
Mr. Satwinder is responsible for handling Marketing and publishing for the Group. He has always been the front man in bringing the newer ideas to the frame with live events & promotional events being added as the focused area to promote artists as well as the promotional events culture in the region. The group has lately, developed live event properties, which have gained popularity in northern India.Speed Records now is the proud owner of three intellectual properties named as Crossblade Music Festival, Lager n Barrel Festival & Just Comedy following few more newer properties in the future.Property building has been a prime focus in partnership with EYP Creations, an entertainment house specialising in event property building. Digitization of Music being one of his main areas in limelight, Speed Records has now become the No. 1 Punjabi channel on Youtube with widespread listeners all across the globe.
Mr. Raman handles the complete the Digital Marketing of Speed Records be it on Youtube, Facebook, Instagram or other social media and digital platforms. With implementing new & unique digital marketing Ideas, under the leadership of Mr. Kohli, Speed Records is gaining huge digital acclamation from around the globe.